Fake it till you make it, the saying goes. But what happens when youâve âmade itâ but still feel like a total fraud? The term âimposter phenomenonâ was coined in 1978 by American psychologists Pauline Clance and Suzanne Imes, who noticed their female students and therapy patients were full of doubt about their abilities. A 2021 survey found that up to 82% of people have experienced whatâs become known as imposter syndrome â that nagging feeling that youâve tricked everyone into thinking you know what youâre doing.
âImposter syndrome is incredibly common among my clients,â says psychologist Dr Jessamy Hibberd, author of The Imposter Cure. âIt seems to be worse among high-achieving, very competent people who are outwardly very successful and experienced.â Indeed, Michelle Obama, David Bowie and Maya Angelou have all spoken about feeling as if they didnât deserve their success.
Hibberd says itâs not just at work that people can feel like imposters: parenting, relationships and social media can all bring on feelings of inadequacy and a deep fear of getting found out. Imposter syndrome can lead to anxiety and depression, interfere with our ability to take risks, and make it harder to progress.
So what should you do if you canât shake the feeling that youâre only a poorly worded email away from being fired? How can you overcome the fear that one bad day means everything will fall apart? We asked the experts for their tips on how to beat feelings of self-doubt for good.
Track your fears
âPeople with imposter syndrome often predict the worst-case scenario happening, and will turn down opportunities as they believe things could go wrong and then theyâll get found out,â says Hibberd. âI recently had this myself, when I tried to talk myself out of a public speaking engagement because I was nervous it would go badly.â
To overcome this, Hibberd encourages her clients to write down their anxious predictions and then track what actually happens â something she does herself. âWhen you start doing this you realise that the worst doesnât happen, in fact things normally go positively,â she says. âYou grow in trust and confidence as you realise itâs just your imposter brain talking, itâs not realistic. The next time Iâm asked to give a talk and I feel nervous, I can look back and remember that Iâve felt this way before, but also Iâll be able to track how pleased I felt afterwards.â
Swim in the unknown
âThose of us who feel like imposters often have a belief that we always have to be the expert or have all our ducks in a row,â says business coach and therapist Amanda Brenkley. âWhen in fact, coming from a place of not knowing is a superpower, not a weakness.â
It is possible, says Brenkley, to train the brain to be comfortable with uncertainty and to enjoy swimming in the unknown. âYou donât have to come in all guns blazing, knowing everything,â she says. âRemind yourself that itâs perfectly OK to say âI donât knowâ; itâs good to ask questions; it can feel empowering to ask for help. Actually, you might find that people respond better to the curious learner, rather than the know-it-all expert.â
Nobel prize-winning physicist Richard Feynman embraced this philosophy, breaking down new and complex ideas in what he called his Notebook of Things I Donât Know About, a technique that became known as the Feynman Method. Normalise that youâll never know everything, and that itâs OK. Maybe even start your own notebook.
Celebrate your wins
âThose with imposter syndrome tend to be very hard on themselves when things donât go well and belittle any success they have,â says Hibberd. âWhen things go right, theyâll say âI was just luckyâ or âI had a good teamâ, which is why they never feel good enough and feel disconnected from their accomplishments.â
To combat this, Hibberd asks her clients to write down three things theyâve done well every day. âI ask them to read them out in our sessions and they find it incredibly hard at first,â she says. âTheyâll say, âOh I forgot to do it,â or visibly squirm as they read it to me. People are much more comfortable replaying the things theyâve been unhappy with. But over time, celebrating wins like this feels more natural, and you can even up the negative thoughts with positive ones.â
Create an imposter-busting CV
âI ask clients to write a big list of their achievements or create a big CV of everything theyâve done and keep adding to it all the time,â says life coach Ash Ambirge, author of The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve. âI tell them to imagine theyâre making this for someone whoâs not in their industry. Many of the amazing things theyâve done theyâve never written down or said out loud.â
Ambirge then gets clients to take a step back and imagine they were reading about this person as if it wasnât them. âI ask them, âHow would you feel if you heard about someone whoâd done all these things?â and âWhat would your 16-year-old self feel about the person whoâd achieved all this?â Sometimes just seeing your accomplishments on paper is enough to make you stop feeling like a fraud and start feeling like a badass.â
Learn to take a compliment
âThose struggling with imposter syndrome find it particularly hard to take and remember compliments, and they gloss over successes,â says Hibberd. âWe have to learn to take credit when itâs due. This can feel uncomfortable or unnatural at first â try starting by simply saying âThank youâ when someone pays you a compliment or gives you credit.â
The next step is to start paying yourself compliments. âRemember to tell yourself when you believe you have done well,â says Hibberd. âThen you can begin to tell others about the things you have done well, achieved or learned.â
Embrace your failures
âThereâs a tendency these days â especially online â to only share the best bits of our jobs or our families and friendships, and that can make imposter syndrome feel even worse, as it seems like everyone else has got it all figured out,â says Brenkley. âWeâre very good at pretending things are effortless, but we donât share the feelings of nerves or inadequacy along the way, or all the hard work thatâs gone into an end result.â
Brenkley says that by embracing our failures and mistakes â by sharing our pitfalls, and even rewarding ourselves and others for the learning opportunity â feelings of being inadequate or a fraud no longer feel like something we have to hide. âGrowth and discomfort are a circle, not a straight line, and no one gets it right 100% of the time.â
Find your thread
For many people, imposter syndrome strikes when weâre trying something new, putting ourselves in a different context, or getting out of our comfort zone. Ambirge says thatâs when itâs important to reflect on what your âsecret sauceâ is â your USP, which translates across many different areas of your life and your interests.
âIf youâre starting something different, itâs easy to feel out of your depth or like you donât know what youâre doing,â she says. âBut actually, if you look back at what youâve done in the past, youâll probably be able to trace some commonalities or a theme, for example it could be creativity, or helping people find their purpose, or even just being inquisitive. If you map out your life so far, the path may seem jagged, but there will be a thread between your previous experience and this new interest or project. Sometimes, thatâs all it takes to make you realise that youâre not a fraud trying to fool everyone. Everything youâve done before is an advantage, and you do have valuable skills. Now youâre just applying them to a different setting.â
Own up to your imposter syndrome âŠ
âPart of the power of imposter syndrome is that it feels like a private shame,â says Hibberd. âBut by being open about how youâre feeling, you can start to bring the different parts of yourself together.â
Hibberd advises talking to friends and trusted colleagues about the mistakes you feel youâve made or â even better â the fears you have about mistakes you might make in the future.
âRevealing our insecurities and admitting our struggles to others can help give us better perspective on the way we talk to ourselves,â she says. âYou might find that if you talk about how you feel, youâll notice how many other people in your life feel exactly the same way sometimes, and that can be very healing.â
⊠but donât cling on to it
âSometimes people have lived with their imposter syndrome for so long, they have convinced themselves that itâs actually a positive trait,â says Ambirge. âThey might think itâs a way of ensuring that they stay humble and donât become arrogant. They also think that if you underestimate yourself, you will be motivated to improve â it makes you work harder, aim higher, stops you getting big-headed or complacent, and will protect you if everything goes wrong.
âThey feel like not thinking these imposter thoughts will somehow jinx them, and it feels too risky to try another way,â she says. âBut acknowledging your own skills, knowledge and experience is not arrogance. Imposter syndrome isnât helping you â itâs holding you back.â
Additional reporting by Zahra Onsori





