On January 16, the AFC responded to the players’ requests via a letter to the general secretary of FIFPro Asia/Oceania, Ms Shoko Tsuji.
The AFC general secretary, Datuk Seri Windsor John, stated that the AFC had made “significant investments in women’s football” including “record high prize money”.
That was, he wrote, “even though revenues from the women’s competition are still not able to fund all the activities.”
The AFC has invested more money into the 2026 Women’s Asian Cup than any previous edition, with a budget increase to $21.7 million from $7.7 million in 2022. It is still less than the $36.7 million spent on the 2023
men’s Asian Cup.
According to a report commissioned by FIFPRO Asia/Oceania and conducted in early 2025 by sports intelligence agency Gemba, the tournament should be able to generate a projected sum of $82.4 million, not including government support.
That includes $31.1 million in sponsorship and $11 million from media rights and broadcast. Former Matilda Sarah Walsh, the tournament’s chief operating officer, said the event had already generated unprecedented sponsor support as of late December 2025.
The Matildas warm up during training in Perth on Saturday.Credit: Getty Images
Windsor John also placed the onus back on member federations to distribute the existing pot of prize money as they see fit.
“Please be reminded that matters pertaining to national team players, prize money and other conditions should be addressed directly with the respective member associations, who are primarily responsible for managing their own stakeholders, to identify solutions appropriate to their own circumstances, which are different to one another,” he wrote.
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Prizemoney is traditionally paid to national federations, with variable shares passed through to players depending on agreements in each country.
Under the Matildas’ agreement with Football Australia, national team players receive 40 per cent of prizemoney if they are champions, and 33 per cent for anything less than that. It means each player would make around $21,000 for lifting the trophy.
But similar arrangements are not in place in many other – especially poorer – Asian nations, meaning those players stand to earn nothing even if they win the tournament.
FIFA remedied this inequity before the 2023 Women’s World Cup by prescribing a minimum 30 per cent share of prize money to be received by players.
