It has been a bad week for Michele Kang, the billionaire women’s football investor. On Wednesday the Uefa director of women’s football, Nadine Kessler, was firm on the enforcement of rules prohibiting clubs with the same owner from playing each other in European competitions, dealing a blow to Kang, who has ambitions of taking London City Lionesses into Europe’s premier competition, but also owns the tournament’s most decorated side, OL Lyonnes.
Then, across the weekend, Kang teams suffered two continental final defeats, with Lyonnes losing 4-0 to Barcelona in the Champions League final before her US outfit, Washington Spirit, fell short in the Concacaf W Champions Cup with a 5-3 reverse to the Mexican side Club América.
Speaking to the Catalan TV channel Esport3 in Oslo on Saturday evening, the Barcelona goalkeeper Cata Coll made some pointed remarks about money in football after their emphatic victory, and her words went viral. “There has been criticism but we have shown the team we are,” she said. “Money isn’t everything. We are privileged to have La Masia and all the girls that have come up to the first team: Aïcha Cámara, Carla [Julià Martínez], [Martine] Fenger, [Clara] Serrajordi, all of them. They are incredible. It says everything and that’s why I say it.”
Many have assumed it was a jab at Kang and the use of her wealth to pursue glory in women’s football, with Barcelona’s talent pipeline apparently delivering an antidote to such an approach. There have been frustrations that Kang’s teams have been sniffing at Barcelona’s door in recent years, poaching the head coach Jonatan Giráldez, who led Barça to their second and third European titles, first planting him in post at Washington Spirit before switching him this season to Lyonnes, another of her Kynisca Sports International multi-club ownership group.
Giráldez isn’t the only Barcelona employee to have been recruited by the big-spending Kang. The midfielder Ingrid Engen joined Lyonnes last summer and the defender Jana Fernández was acquired by London City from the Catalan club. Meanwhile, talk of potential rogue bids for Aitana Bonmatí have circulated in past seasons, while London City are believed to have made Alexia Putellas, soon to be out-of-contract, a large offer to play in the WSL.
However, while the constantly emerging talent from La Masia is both laudable and enviable, Barcelona are not a model women’s football club, or a salve to the model being championed by Kang.
Kang is one of many to have exploited the strict financial rules of La Liga, with the money trouble experienced by the men’s side recently affecting every section of the club, from the women’s team to the youth academy and basketball, handball and futsal teams. To lower the wage bill, players have been allowed to leave that may have been kept under different circumstances.
The team that have powered Barça to four European titles contains several key players at the end of their contracts. Alongside Putellas, the quartet of Mapi León, Marta Torrejón, Salma Paralluelo and Caroline Graham Hansen are nearing the end of their deals. At some stage Barça will need to undergo their next evolution, but to what extent that is done on their terms, or forced by financial pressure, remains to be seen.
Saturday’s Champions League final was my eighth in nine years – the Covid-19 pandemic prevented me from attending the 2020 final between Lyon (now Lyonnes) and Wolfsburg in San Sebastián. The game has come a long way since my first, in Kyiv in 2018, when the host city was the same as the one for the men’s Champions League final and the women’s final cowered in its shadow.
In Oslo the huge numbers pouring into Uefa’s fan park, that featured a line of mini-pitches where girls’ teams played all day, reflected the impact the final can now have on a city.
Women’s football has also changed a lot, but in some ways it is very similar. In 2018 Lyon lifted their fifth of what has become eight European titles, the efforts of the former club owner, men’s and women’s, Jean-Michel Aulas, repeatedly delivering for the French team. Aulas committed more resources to the women’s team than most other European clubs and Kang is now doing the same sort of thing, but more aggressively, in a world where many of the top women’s clubs are increasing investment.
Clubs are seemingly irritated with Kang’s spending because to entice superstars to fledgling projects she is offering fees and wages that are distorting the market, driving it beyond what many view as sustainable growth.
Except, given the opportunity, every club would probably do it. Yes, huge men’s clubs could do the same, given the large sums at their disposal, but often choose not to in the name of sustainability and gradual growth. That feels like an excuse for underinvestment when most clubs do not take as cautious an approach with their men’s teams, with most operating at a loss.
The problem is, there is no alternative model put forward by any of the biggest clubs. Each one walks the same path, in slightly different ways, perhaps getting annoyed at how others have gone the same route. Most men’s Premier League clubs do not want an alternative funding model – because it might show fans there is another way of doing things. As it stands, those owners can take money out of clubs to boost their personal wealth.
So, yes, Coll is right, but behaving like Barcelona are the morally superior club is misleading.
Get in touch
If you have any questions or comments about any of our newsletters please email moving.goalposts@theguardian.com.
This is an extract from our free email about women’s football, Moving the Goalposts. To get the full edition, visit this page and follow the instructions. Moving the Goalposts is delivered to your inboxes every Tuesday and Thursday.
