Adidas

Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas

January 11, 2026

Newcastle have been chosen by Adidas for special SPZL launch today

Newcastle have been chosen by Adidas for special SPZL launch today

October 16, 2025

Global sportswear giant Adidas to outfit Audi F1 team and launch new merch

Global sportswear giant Adidas to outfit Audi F1 team and launch new merch

September 10, 2025

Man City and Puma sign £1b record long-term kit deal, surpassing Man U’s £900m Adidas contract

Man City and Puma sign £1b record long-term kit deal, surpassing Man U’s £900m Adidas contract

July 15, 2025

Embroidered silks to Adidas collabs: the evolution of the kimono – in pictures

Embroidered silks to Adidas collabs: the evolution of the kimono – in pictures

June 4, 2025

Canadian MLS academy sides face elite opposition at Generation Adidas Cup tournament

Canadian MLS academy sides face elite opposition at Generation Adidas Cup tournament

April 11, 2025

Liverpool expect to make more than £60m a year from new Adidas kit deal

Liverpool expect to make more than £60m a year from new Adidas kit deal

October 23, 2024