Adidas’ $500 super-shoe gone in the blink of an eye after Sebastian Sawe’s historic marathon, soars to almost 4x resale April 28, 2026
Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas January 11, 2026
Man City and Puma sign £1b record long-term kit deal, surpassing Man U’s £900m Adidas contract July 15, 2025